After exploring an acquisition deal with Beats Electronics for a couple of weeks, Apple has finally officially bought the famous audio company with the acquisition value of U.S. $ 3 billion.
In this case Apple has not revealed what the future plans for the company , but they will memeperkuat announced a streaming music service Music Beats and Beats Audio famous with headphones and wireless speaker products that target the upper class, including celebrities.
" Music is the most important part of our lives and occupies a special place in the hearts of Apple . Which is why we continue to invest in the music world and brings together teams outstanding so we can continue to create products and services of the most innovative music, " said Apple CEO Tim Cook, as quoted from Ubergizmo, Thursday ( 29/05/2014 ).
As part of the deal , which consists of Beats founder Jimmy Lovine and Dr. Dre will join the employees of Apple. Beats Electronics itself was founded in 2008 and until now successful in the world music industry .
" I know , in my heart , Beats will definitely cooperate with Apple. Idea when we set up the company was inspired by the unparalleled ability to combine culture and technology. Deep commitment to the Apple music fans, artists, songwriters, and music industry is something special , "said Lovine.
Together with Dr. Dre, Lovine will join Apple, despite their role in the company has not been determined . Apple hopes that the deal will be fully completed by the end of this year, pending regulatory approval.
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